Why We Help

View our latest Impact Report HERE.

At New Day, we’re passionate about helping families alleviate the financial burden of cancer because financial toxicity can be life-threatening.

  • Patients who file for bankruptcy have a 79% greater risk of early mortality.
  • The average out-of-pocket cost for an insured family exceeds $15,000 per year.
  • Children living in high-poverty areas are twice as likely to relapse than those in low-poverty areas.
  • 42% of insured cancer patients reported a significant or catastrophic financial burden.


*Source: Family Reach White Paper: “Financial Toxicity and its Pervasive Effects on Patients and Families: Solving a National Health and Economic Crisis Hiding in Plain Sight”