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Our mission is to provide financial assistance and emotional support to families facing cancer.


Our vision is to be an accessible, trusted, and reliable cancer support organization that provides every Michigan family with the financial and emotional resources to improve treatment outcomes.


New Day works in partnership with Michigan hospitals/cancer centers to help families alleviate financial toxicity, a harmful side effect that creates significant barriers to treatment and healing. Regardless of socio-economic status, financial toxicity can lead to crippling debt, bankruptcy and disruption to medical treatment, resulting in poor quality of life and reduced chance of overall survival.