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YOU are the New Day!

We believe families come first. Their needs and survival are our priority. No family should fight cancer alone or make unthinkable choices between medical treatment and providing basic necessities. Cancer Related Financial Toxicity (CRFT) reaches beyond the high cost of cancer care, directly impacting the life expectancy of cancer patients.

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The Color of Rain

More about the best-selling book and the Hallmark Movie Channel’s Original Movie.

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The Color of Rain

Find out more about our story and our inspiration.